Pranayama methods are now “Cardiac Coherence Breathing”, “Box breathing”, “Military Method” etc. Yogic traditions are now “Wim Hoff Method” and “Mindfulness”. Ayurvedic therapies like Shirodhara are “Mindful Mind Cleanse.” Sophisticated Indian philosophies have already been totally ripped off for centuries drom new “Non-duality theory” to the old “Zen.”

Generally, the cultural appropriation strategy is simple: Take some traditional Indian stuff, change a few things here and there, do some sudies, conduct research, write some peer reviewed papers, brand it new in English or using a foreign name, call it a new science and market it in true western fashion.

They know the brown sepoys are always there in plenty to come, without even calling, and defend with “…But this is not that because this has 4 times breathing and that Pranayama has 8 and this was studied in Stanford, where did your Patanjali study.” kind of arguments.

There must be some push back by India officially. Everything can’t be done over SM by common folks. There must be official Govt level rebuttals and strong statements against such cultural appropriation done in a professional manner. It must be taken up at appropriate forums and organizations.